Saint Louis
Hotel News
May, 2006
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Major League Baseball Announces Holiday Inn Hotels as 'Official Hotel of Major League Baseball'
NEW YORK, NY, (PRNewswire), April 30, 2006 - Major League Baseball Properties (MLBP), Major League Baseball Advanced Media (MLBAM), and the InterContinental Hotels Group (IHG), owner of the InterContinental(R) Hotels & Resorts, Crowne Plaza(R), Holiday Inn(R), Holiday Inn Express(R), Staybridge Suites(R), Candlewood Suites(R) and Hotel Indigo(TM) brands, today announced a three-year sponsorship agreement to make Holiday Inn hotels the "Official Hotel of Major League Baseball." This is the largest relationship in U.S. professional sports between a league property and a member of the hotel industry.
This MLB sponsorship gives IHG, the world's largest hotel group, exclusive category rights. In addition to being the "Official Hotel of Major League Baseball," Holiday Inn today unveiled five new Club sponsorship agreements with the Atlanta Braves, Chicago White Sox, Cincinnati Reds, Los Angeles Dodgers and Minnesota Twins.
"We are thrilled to forge this new partnership with the InterContinental Hotels Group and name Holiday Inn the Official Hotel of Major League Baseball," said Tim Brosnan, Executive Vice President, Business, Major League Baseball. "This new agreement is consistent with our strategy to partner with brands that are leaders in their respective category and will further our goal to create innovative and powerful platforms that will further engage consumers at both MLB ballparks and Holiday Inn hotels across the country."
"We are excited to join these two iconic brands -- America's favorite hotel and America's favorite pastime. Linking Holiday Inn and Major League Baseball is a natural and logical move," said Mark Snyder, Senior Vice President, Brand Management, Holiday Inn Hotels and Resorts in the Americas. "Research shows that large numbers of baseball fans are also loyal Holiday Inn guests, and vice-versa. We look forward to the possibilities of what we can accomplish together with Major League Baseball for our mutual fans."
According to a national study conducted by Scarborough Research, more than 6 in 10 Holiday Inn guests (13.5 million) are self-identified MLB fans. Additionally, MLB ballpark attendees comprise approximately one quarter (24%) of Holiday Inn guests and account for more traffic to Holiday Inn hotels than attendees of any other sport.
As part of the sponsorship, Major League Baseball experiences and merchandise will be incorporated into Priority Club Rewards, the loyalty program for guests of IHG's family of hotels, including InterContinental Hotels & Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites, Candlewood Suites and Hotel Indigo brands. Priority Club Rewards members can earn "once-in-a-lifetime" MLB experiences including being on-field to watch batting practice at an All-Star Game or throwing out a ceremonial first pitch prior to a World Series game. In addition, members will be able to gain access to MLB Authentic Collection apparel, officially licensed MLB merchandise as well as select MLB regular season, All-Star Game and postseason tickets.
"Like Major League Baseball, IHG is committed to creating memorable experiences for its most loyal customers. This sponsorship will allow us to offer members of Priority Club Rewards unique opportunities that will be impossible to find anywhere else within our industry," said Steve Sickel, Senior Vice President, Multibrand and Relationship Marketing, InterContinental Hotels Group. "It's all a part of the ways we're sharing the joy of America's pastime and the benefits of this sponsorship with our guests."
As part of the agreement, Holiday Inn will make significant media commitments to national Major League Baseball television rightsholders, as well as to other MLB-produced programming. Holiday Inn also will be a participating sponsor of All-Star FanFest, the interactive baseball theme park that opens Major League Baseball All-Star Week. Holiday Inn will be the title sponsor of a premier attraction at the five-day event, which opens Friday, July 7 and runs through Tuesday, July 11. This year, All-Star FanFest will take place at the David L. Lawrence Convention Center in Pittsburgh, Pennsylvania.
Additionally, Holiday Inn in conjunction with MLB will offer MLB fans the chance to win the "ultimate road trip." This trip is part of a larger strategy to engage MLB fans and Holiday Inn guests. Further details will be announced later in the season.
Archived Hotel News:
Hospitality Industry Presses Congress for 'Comprehensive' Immigration Reform
Hilton St. Louis Ballpark Hotel Undergoes $16 Million Renovation
RLJ Development to Franchise 90 Marriott International Brand Hotels
Sheraton Westport Chalet Completes Remodeling
Intercontinental Hotels Group Launches Virtual Concierge Service for Holiday Inn® Hotels and Resorts
Family Owned Drury Hotels Build on Guest Services & Customer Satisfaction
Kansas City's Landmark President Hotel Reopens
Doubletree Introduces Newest Full-Service Hotel in St. Louis
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